Services – Findax Research

What We Do

Some of our specification

We provide both qualitative and quantitative research and even complement with specialized studies based on your request

Qualitative

Focus Group Discussions
In-depth interviews
Immersion
Key Informant Interviews
Observation
Ethnographic profiling

Quantitative

Customer Satisfaction Survey
Net Promoter Study
Usage and Attitude study
Tracking Study
In-home Placement Test
Monitoring and Evaluation Survey
KAP survey
Market Sizing
Market Potential/Feasibility study
Marketing Plan
B2B Survey

Specialized studies

Sector Overviews
Retail census & audit
Mystery shopping
Digital mapping
Desk Research
Competitive intelligence
Marketing Intelligence

Insights for better decisions

Our Social + Business + Market research power decision-making in the following areas:

Snap shot + Trend Forecast

Market opportunities
Outwit competition
Leveraging emerging trends
Higher profile for your brand
Establish better organizational reputation

Brand Positioning

Where does your brand stands?
What are your brand’s strengths and vulnerabilities
Brand delivery and uniqueness
Brand equity positioning
Critical course for brand expansion.

Content Strategy

Test content for relevance and appeal
Ensure age/gender-appropriateness
Analyse comprehension and effectiveness
Evaluate impact.

Product Innovation

Audiences Inspiration to New products/programs design
Test new
Concepts/products in development
Optimize users’ experiences Offering an ideal mix of features and offerings

Audience Retention + Expansion

Enhanced audience retention
Engage new audiences by understanding their unmet needs, desires and preferences
Identify the most viable consumer segments for your brand
customize your propositions

Usability + MIX Test

Test product usability
Interaction of marketing Mix elements
Feedback from real/lapsed users; identify and fix problems
Improve your design
Interface and navigation performance

Specialisation and Expertise

Social Research

Retail Audit

Advanced Analytics Research

Consumer Market Research