Africa’s rich socio-economic and cultural diversity underscores the critical need for robust, accurate and quality data to inform decision-making, shape policies, and tackle pressing challenges. From agriculture and healthcare to education and renewable energy, the demand for precise and contextually relevant insights is more crucial than ever. However, the path to acquiring quality data is

Introduction Brand positioning is key to navigating Africa’s untapped market filled with opportunities. A growing population and rising middle class demand strategic positioning for business success. Technology is reshaping consumer behavior, pushing brands to craft unique positioning strategies. To stay competitive, brands must study local cultures, economic trends, and consumer preferences. Mastering brand positioning helps

Adaptive methodologies is one of the ways Findax Research has established itself. This is crucial for navigating the complex and diverse contexts within Africa. Our success is rooted in our ability to blend traditional and modern techniques for comprehensive data collection, ensuring that insights are both relevant and actionable. By addressing the unique challenges presented

Findax Research has established itself as a leader in adaptive methodologies, crucial for navigating the complex and diverse contexts within Africa. The agency’s success is rooted in its ability to blend traditional and modern techniques for comprehensive data collection, ensuring that insights are both relevant and actionable. By addressing the unique challenges presented by Africa’s

In the dynamic landscape of market research, where data is the driving force behind strategic decisions, few companies have made a more significant impact in recent years than Findax Research. Established in 2018 with a vision to revolutionise data-driven decision-making across the African continent, Findax Research has quickly emerged as one of the top 10

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The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.